Program overview
EcoRenove · Moulinex
Eco-Renewal · PT + ES
ActiveLifecycle Upgrade · Coffee
Take-back + renewal incentive
ActivePremium Take-Back · SMEG
High-touch · brand-protective
Pilot
3000%+ ROI · Groupe SEB
EcoRenove program · just 6 months
Circularity for OEMs: renewal, sustainability & lifecycle control.
For OEMs, LoopOS is the operational backbone for sustainability and renewal programs, making it easy for customers to return old equipment and for brands to execute campaigns consistently across markets.
Trusted by manufacturers running circular programs across brands and markets
Three OEM models we power today
Which model fits your program?
LoopOS adapts to how OEMs operate, from mass-market eco-renewal campaigns to premium take-back flows where brand perception is everything.
Model 01
The Eco-Renewal Model
A campaign designed to turn end-of-life appliances into a structured recycling flow, while incentivising customers to upgrade to newer, more efficient products.
- Brand-agnostic take-back: customers return any appliance regardless of brand, removing friction and boosting adoption.
- Voucher-driven renewal: validated returns trigger a promo code for new product purchase automatically.
- Simple catalog experience: generic categories such as “vacuum” and “mixer” make journeys faster and more inclusive.
- Multi-country rollout: active in PT and ES with DHL logistics and automated email flows.
Best for: Sustainability campaigns, recycling-focused programs, brand renewal initiatives, multi-market execution.
Project example: EcoRenove
Model 02
The Lifecycle Upgrade Model
A circular program designed to operationalise the collection of used machines as part of a broader sustainability strategy, while keeping the customer experience simple.
- End-to-end take-back orchestration: collect used machines through clear steps and communications.
- Incentivised upgrades: connect the return experience with incentives that drive adoption of newer machines.
- Consistent journey at scale: standardise messaging, eligibility rules and process steps across markets and campaigns.
Best for: Product lifecycle programs, take-back initiatives tied to sustainability KPIs, campaigns combining customer experience + renewal.
Model 03
The Premium Take-Back Model
Premium brands need circular flows that protect brand perception, especially when products are high-value and design-led.
- High-standard take-back experience: collection and handling aligned with the brand's quality expectations.
- Careful logistics coordination: partners that treat products with the required level of care (packaging, pickup, transport).
- Brand-consistent operations: controlled, standardised processes so circularity enhances the brand instead of risking it.
Best for: Premium / luxury positioning, high-touch customer journeys, brand-protective circular services.
Project example: SMEG · SMEG
Outcomes
What LoopOS lets OEMs do
From sustainability campaigns to premium take-back, LoopOS gives OEMs the operational control to run circular programs without complexity.
Circular trends
Trends we help OEMs execute
Sustainability is no longer just marketing. It's an operational capability that must scale reliably across markets and campaigns.
01
Sustainability as an operational program
Take-back must be scalable, measurable and reliable, not a one-off marketing campaign. OEMs need infrastructure, not just intentions.
02
Incentive-based renewal mechanics
Voucher and promo-code mechanics accelerate adoption of newer, more efficient products, turning sustainability into a sales engine.
03
Low-friction returns at scale
Generic categories and automated messaging increase participation rates dramatically, with no model lookups and no friction, just “vacuum” or “mixer”.
04
Multi-market rollout with consistent rules
OEMs operating in multiple countries need the same rules, the same logistics partners and the same customer experience, without rebuilding each time.
05
Premium circularity
For premium brands, handling and service quality are part of the brand promise. Circularity must enhance the brand, not dilute it.