About LoopOS
We are a growing green tech start-up based in Coimbra (Portugal). Our purpose is to make sustainability happen in the real world and in real businesses. We're an experienced company in the circular economy field and we work every day to be the best company in the world in this area. We've proved our worth and raised a 3M€ seed round to bring impact to the community - each item circulated through LoopOS increases the world's green footprint.
As a team,we are highly motivated to do remarkable things every day. We Loopers areexceptional people, passionate about our mission and dedicated to deliver the best circular economy solutions to our customers and partners!
Our visionary experienced founders are ready to invest in hard-working people. We have a new chapter to write and want to give you the opportunity to shape your future and the future of circularity. Let's make it circular!
About the Role
As the Founding Marketing Lead at LoopOS, you will be the first dedicated marketing hire and will build the entire marketing function from scratch.
This is not a traditional marketing role - this is a builder role.
We are looking for someone with a true founder mindset: ownership, urgency, resourcefulness and ambition. Someone who sees opportunity where others see limitations. Someone who can think strategically but execute hands-on.
You will define our positioning, craft our narrative, generate demand, and turn LoopOS into a recognized voice in the circular economy ecosystem.
Key Responsibilities
Brand & Market Positioning
- Define and refine LoopOS’ brand identity and messaging.
- Build strong awareness in the sustainability and circular economy ecosystem.
- Own our storytelling and ensure consistency across all channels.
- Develop compelling narratives that resonate with enterprise decision-makers.
Go-to-Market & Product Communication
- Translate product capabilities into clear value propositions.
- Support product launches with structured communication plans.
- Work closely with founders and product teams to align messaging with roadmap.
- Create materials that support sales conversations and partnerships.
Growth & Demand Creation
- Design and execute initiatives that generate qualified inbound opportunities.
- Optimize acquisition channels and test new growth experiments.
- Monitor and improve funnel performance from awareness to conversion.
- Identify scalable growth levers in B2B environments.
Content & Digital Presence
- Own and manage LoopOS’ LinkedIn strategy and website content.
- Create high-quality visual and written content (you must be highly skilled in Canva).
- Develop thought leadership pieces, case studies and ecosystem content.
- Ensure consistent performance optimization across digital channels.
AI-Driven Marketing Innovation Goals
We expect this role to be strongly AI-augmented. You should actively leverage AI tools to increase productivity, creativity and strategic impact:
- Use AI tools to accelerate content creation, research and campaign ideation.
- Implement AI-supported market intelligence and competitor analysis.
- Leverage AI to optimize messaging, segmentation and personalization.
- Continuously explore new tools that increase efficiency across marketing workflows.
- Build a scalable, tech-enabled marketing engine from day one.
What We’re Looking For
- Founder mindset: proactive, autonomous, accountable.
- Strong strategic thinking combined with hands-on execution ability.
- Experience in B2B marketing (startup experience is a plus).
- Excellent storytelling and communication skills (Portuguese & English).
- Strong visual skills and expert-level proficiency in Canva.
- Data-driven decision maker with growth orientation.
- Curiosity and fluency in AI tools applied to marketing.
- Comfortable working in ambiguity and building structure from scratch.
Why This Is a Unique Opportunity
- First marketing hire → direct impact on company trajectory.
- High visibility with founders and leadership.
- Strong opportunity for career progression as the company scales.
- Ability to build your own team in the future.
- Real impact in sustainability and circular economy.
If you want ownership, impact, and the chance to build something meaningful from zero - this is your moment!
Find out what is like to work at LoopOS
- Youthful and friendly entrepreneurial spirit, we support each other relentlessly.
- We highly value our productivity and strive to maintain an optimal work-life balance.
- Career development and significant growth within the company, we push each other to excel every day.
- Integrative team-buildings and outdoor activities, we value our day-to-day out of the office.
- Opportunity to work close to big companies, we never want to stop growing.
- Health insurance, + 26 days of holidays per year and a Coverflex budget per month.
At LoopOS we are committed to create an inclusive and diverse workplace. Our employment decisions are based without regard to race, religion, color, age, genetic information, sex, sexual orientation, gender, gender identity, gender expression, citizenship, ancestry, marital status, physical or mental disability, pregnancy or childbirth. If you need assistance and/or accommodation, please let us know.
