This is a set of guidelines for the LoopOS brand identity. It aims to guide and inspire all communications and designs representing our brand and its architecture. Following these guidelines guarantees consistency, clarity, and a cohesive visual and verbal style across every touchpoint.
Please reference this manual carefully to maintain the integrity and consistency of the LoopOS brand in all creative and strategic efforts.
Do you have questions or need new assets?
Please contact, alexandre.pinho@getloopos.com
LoopOS envisions a world where businesses operate seamlessly within the Circular Economy, fostering a more sustainable and responsible future.
Our technology transforms hidden value into drivers of economic growth, shared across the entire chain. Sellers, buyers, logistics providers, refurbishment facilities, and end-users all benefit from a connected, thriving ecosystem.
Through LoopOS, we aim to accelerate the global transition to a Circular Economy, making sustainability achievable and impactful for businesses of all sizes.
LoopOS exists to eliminate barriers preventing businesses from embracing the Circular Economy. Traditional ERP systems struggle with the complexity of reverse logistics and the diverse needs of circular channels. We solve this with a modular, scalable platform that adapts to the unique requirements of each business and sector.
By fostering a collaborative ecosystem we empower businesses to create tailored circular models. This democratizes access to sustainable solutions, reducing overconsumption, driving environmental impact, and enabling more inclusive economic practices.
LoopOS makes circularity operationally feasible and impactful, building a fairer, more sustainable future for businesses of all sizes.
We uphold ethical practices and transparency, ensuring trust in our operations and the lasting impact we create for businesses, society, and the environment.
We drive progress by delivering innovative solutions to tackle the complex challenges of circular ecosystems.
Strike the right balance between being approachable and maintaining professionalism. Avoid being overly casual or overly formal.
We build connections across the value chain—uniting brands, service providers, and logistics partners to create thriving circular ecosystems.
We make Circular Economy solutions simple, accessible, and inclusive, empowering businesses of all sizes to innovate without barriers.
Our platform seamlessly integrates with any sector, market, or use case, making circularity achievable everywhere.
Communicate complex ideas in a straightforward way, avoiding jargon. Be friendly and inclusive to connect with a diverse audience.
Speak with conviction to showcase expertise and leadership. Reassure customers that they’re in capable hands.
Strike the right balance between being approachable and maintaining professionalism. Avoid being overly casual or overly formal.
Use language that reflects LoopOS’s commitment to inclusivity and accessibility, addressing a broad audience with respect.
Inspire action by highlighting the positive impact LoopOS creates for businesses, society, and the environment.
Maintain a consistent tone across all content, reflecting LoopOS’s values and mission. Be genuine in your messaging.
Regarding our brand, “LoopOS” is always written with an uppercase “L” and “OS”, ensuring consistency across titles and body text.
The wordmark must never be used within the text to write 'LoopOS'.
Our tagline is always written in sentence case with only the first word capitalized.
This creates a conversational tone that feels approachable and aligned with our brand’s voice.
The LoopOS logo is the visual heart of our brand. It embodies the essence of what LoopOS stands for connection, innovation, and progress. Every logo element has been carefully designed to communicate these core values, ensuring it resonates across diverse audiences and applications.
The clear space around the LoopOS logo is defined by the height of the symbol. This space must remain free of other elements to ensure the logo's visibility and impact. Backgrounds with a solid color are preferred.
Our descriptor logos are carefully crafted to achieve a perfect balance between the symbol, wordmark, and descriptor. The wordmark is always aligned to the symbol's right, with the descriptor positioned directly beside LoopOS.
The LoopOS wordmark is a simplified representation of our logo designed for specific scenarios. While our master logo is always preferred, the wordmark can be used in co-branding situations where the background cannot be controlled or in other exceptional circumstances.
Our logo must not be changed to ensure brand recognition and communication consistency. Please follow the rules determined in this document.
The LoopOS form opened into a message shape, rendered in a warm, approachable yellow. The mark signals entry, communication, and an inviting client-facing tone.
A centered, squared-off variation of the LoopOS form in a warm orange. The mark signals structure, symmetry, and the foundational role the app plays in the suite.
The LoopOS form tilted into motion, rendered in a focused violet. The mark signals precision and deliberate action.
The LoopOS form in a bright, outward-facing blue. The mark signals adaptability and presence — the brand extended into physical space.
Two interlocking loops form a checkmark within the LoopOS shape language. The mark signals trust, approval, and careful oversight.
An organic variation of the LoopOS form, opening outward like a growing stem. The mark evokes natural systems — growth, sustainability, regeneration.
Four petals of the LoopOS form bloom around a star of white space, rendered across the full brand spectrum. The mark conveys the intelligence that runs through all the applications in the suite.
Like LoopOS AI, Flux takes the brand's full spectrum and holds it within an app icon. Where AI represents intelligence woven into the suite, Flux represents intelligence in action; the agentic layer that decides and acts.
MAIN COLORS
#38ee7d
#11988d
#102026
#f6f5f3
#e8e8e8
#656565
Space Grotesk serves as the primary typeface featured in our logo. Its angular, sharp letterforms and technical aesthetic convey innovation, precision, and professionalism.
IBM Plex Sans is our secondary typeface, playing a crucial role in the interfaces of our apps. Its clean, humanist design enhances readability and usability, making it ideal for body text, forms, and navigation.
Graphic crops allow for creative yet consistent use of our symbol, ensuring it remains recognizable and impactful across various layouts and formats. Although a wide range of crops can be created, a selection of optimum crops has been pre-determined; as the brand evolves, more can be added.
Always place the top of our symbol starting from the bottom of the layout to create a balanced and visually appealing composition.
Any crop should leave at least 50% of the symbol visible.
Although our symbol can be cropped and applied in various crops and sizes, there are a few things to avoid when cropping the graphic. Please adhere to the rules specified here.
Our imagery reflects our commitment to empowering businesses through the Circular Economy and highlights the harmony between technology, people, and the environment.
Slow shutter speeds add a sense of movement to static images.
Utilize natural light sources to bring warmth to imagery.
Play with light and shadow to create visual depth and interest.
Capture organic compositions that feel natural and authentic.
Avoid lighting that creates unnatural skin tones.
Avoid busy or cluttered images without a clear subject matter.
Avoid overly staged or stock photography that feels inauthentic.
Avoid harsh artificial lighting that results in overly sharp images.
Our imagery captures people candidly, highlighting their role as active participants in sustainable practices. These visuals should inspire a sense of empowerment, showing individuals engaging with technology and nature in meaningful ways.
Show people engaging naturally in their surroundings, avoiding posed or staged scenarios. Use silhouettes to represent humanity without showing individual identity.
Nature is central to our purpose, as LoopOS is rooted in tangible environmental change. Our imagery reflects the beauty and authenticity of the natural world. Celebrate nature's patterns, textures, and inherent simplicity, staying true to its essence.
Colors should not be overly manipulated; keep them natural. Focus on modular, adaptable patterns that echo our vision for sustainability.
Technology is the driving force behind the Circular Economy, enabling transformation and pushing boundaries. Our technology imagery reflects a hopeful and inspiring narrative.
Showcase innovative and impactful technology in action. Combine technology with human elements or nature to show harmony and balance.
AI-generated imagery allows creativity and abstraction while supporting our brand's modular and adaptable ethos.
- Complement our brand with abstract compositions and assets in a non-photo-realistic style.
- Be cautious when using photo-realistic AI-generated assets, ensuring they appear natural and credible to the human eye.
A library of LoopOS brand materials for the team to use.
Everything needed to show up on-brand, in one place, ready to download whenever you need it.
